Sep 30, 2012 12:00pm EDT
. much like the back of mr. sugar next night frustration, but much unlike the last bush administration, which is very corporate and its cultural field. there wasn't a lot of sniping. and if the bush number spacing, as an exception haven't been that snake be. this administration is very different. there's a lot of fighting, confusion and frustration in the culture of the administration usually reflects the guy at the top. so you have obama as someone who comes across on the people who know him as sort of moody, indecisive, sent this come as someone who has been jokes in his presence when he's not the one telling them, someone who is not a constant predictable northstar. and that comes through in the culture of the administration. a lot of the people are willing to talk because at some point it will spend weeks or months working on a decision, a policy just to topple at the last minute. one of the close collection's advisers very little reefing her back out of the issue. we just sort of sweep and ended in a careful where a negotiation and planning. so it wasn't an ideological motivation.
Sep 29, 2012 10:00pm EDT
distract them in the short term and for that reason, the bush 04 campaign was revolutionary and using some of these microtargeting tactics and applying them and in the obama campaign in 2012 if similarly a place where where exceptional innovation and statistical modeling is taking place and part of that is that you can set out a research agenda and in chicago there was postmortem committees that were set up in november of 2008 were people who were doing data and targeting campaigns came together and put together reports. almost four years ago, what they did right and what they did wrong in what they want to fix in the future. is really unusual in the world of candidate campaigns or even parties where there is not usually that much continuity to say here's the problem. if we want more than a billion dollars to answered what can we take on and so, that culture, that institution building that has taken place around the obama campaign has given the democrats a major advantage. partly because of the long primary season and the huge staff that they had that so many people in that campaign at jun
Sep 30, 2012 9:00pm EDT
for that reason, the bush 04 campaign was revolutionary in using these aspect supplying them coming and the obama campaign of 2012 was similarly a place where it sort of exceptional innovation and statistical model technique was taking place and a part of that is that you can set a research agenda, and in chicago there was a post-mortem committee set up in november of 2008 for people who were doing the data and they put together reports almost four years ago that went through what they did right and wrong and want to fix in the future, and it's really unusual in the world of candidate campaigns or even parties where there is not usually that much continuity. but in this place if we want more than a billion dollars to answer it, what can we take on. so, that institution building that is taking place helps give them a major advantage in and in the 08 campaign as i write about in the book it is an exceptional experience. partially because of that long primary season and the huge staff they had that so many people on the campaign at the junior level came into contact with pretty sophist
Oct 1, 2012 12:00am EDT
registration. and so this technique really took hold in 2004 and 2002. the bush campaign was the first major campaign to successfully design and implement a system where the type of microtargets in form with the campaign did. what it does is use sort of tons of available individual level information. sort of automate the process of how somebody is going to vote. you're no longer doing tremendous age by precinct and by individual. you can take two people who live in neighboring pardon pardon me -- apartments and without knock on either doors predict who is likely to be with me or my opponent and still be undecided and come up with a separate treatment for each of them. >> host: the need for traditional con vasser is that sufficed. do we need it as much? >> guest: i think we need it differently. i think campaigns like the obama campaign is smart about that. they do send people tout do ideas and those ideas feed if that their statistical models and in 2008, the obama campaign was basically modeling the elect trait and swing states every week which is to stay they would out tens of t